In a nutshell that's about how we see things. Go Atkins and you're over-proteined. Go for calories and your sugar load is consistently too high.

What is the right way to eat? Luise Light in What To Eat nails it, as do the Willcox brothers in the Okinawa Way - vegetables, fermented food, sone grains, a little meat if you like, fish too, nuts, pulses.

There's nothing in the perfect way that we don't already understand - OK we underestimate the value of fermented food but we know eating nuts, pulses and legumes, veggies, a little dense protein, is the right balance.

The issues is why don't we just do that and Pollan nails that - the nutritional claims of regular food companies. It's an area Freedhoff also attacks. More power to him.

"Currently Health Canada is in the midst of a "public" consultation process involving whether or not to increase the available claims that Big Food can place on packaging and thereby create as Dr. Brian Wansink would state, a Health Halo around the food and of course in so doing, increase its sales."

Nothing wrong with the latter as long as the food is right for us - which most globally distributed food simply is not. Worryingly the regular food indsutry has wrapped up the right to make health claims and this nutritionism is what is preventing people making rational decisions. Worse - it seems impossible to stop.